DIEGO SAENZ

GATHER AROUND

DIAGEO, GLOBAL CAMPAIGN. CP+B. FULL-SCALE GLOBAL CAMPAIGN REPOSITIONING DIAGEO'S PREMIUM SCOTCH ACROSS LATIN AMERICAN MARKETS.

NACIÓN 200%

DIAGEO, CULTURAL STRATEGY. CP+B. DEEP CULTURAL PLATFORM BUILT AROUND LATINO IDENTITY, PRIDE, AND BELONGING.

200% MIXTAPE

DIAGEO, TALENT PARTNERSHIP. CP+B. MUSIC-LED CAMPAIGN CONNECTING THE BRAND TO LATIN CULTURE THROUGH TALENT AND ORIGINAL CONTENT.

BAG CHECK

YETI, SOCIAL CAMPAIGN. IN-HOUSE. SOCIAL-FIRST CAMPAIGN EXPANDING YETI INTO NEW CARRY CATEGORIES WITH AUTHENTIC OUTDOOR CREDIBILITY.

THE G.O.A.T. OF TOTES

YETI, PRODUCT LAUNCH. IN-HOUSE. FULL PRODUCT LAUNCH FROM CONCEPTING THROUGH EVERY FINAL ASSET.

RANCH RITA

BRAND FILM. GSD&M. CAMPAIGN FILM CAPTURING THE SPIRIT OF WEST TEXAS AND THE RANCH WATER CATEGORY.

MIXING ROOM

EXPERIENTIAL. HAVAS. IMMERSIVE CONSUMER EXPERIENCE DRIVING PRODUCT ENGAGEMENT THROUGH LIVE ACTIVATION AND A DIGITAL CONTENT HUB.

VISUAL IDENTITY

BRAND IDENTITY SYSTEM BUILT FOR SCALE ACROSS DIGITAL AND OOH.

OOH TAKEOVER

HIGH-IMPACT OUT-OF-HOME CAMPAIGN DOMINATING URBAN ENVIRONMENTS AT SCALE.

SOCIAL

SOCIAL STRATEGY. HAVAS. PLATFORM STRATEGY AND CONTENT SYSTEM FOR A LEGACY HOME BRAND FINDING ITS VOICE IN DIGITAL.

A SCENTED EXPERIENCE

P&G, EXPERIENTIAL. HAVAS. SENSORY-LED EXPERIENTIAL CAMPAIGN BUILT AROUND PRODUCT TRUTH, DELIVERED AT SCALE.

AI CREATIVE R&D

INDEPENDENT. BUILT TO EXPLORE WHAT AI-NATIVE CREATIVE PRODUCTION LOOKS LIKE WHEN A CD IS ALSO THE DEVELOPER.

AI SPEC FILM

INDEPENDENT. PRODUCED ENTIRELY THROUGH AI PIPELINE, DEMONSTRATING PRODUCTION-GRADE OUTPUT WITHOUT A TRADITIONAL CREW.