GRUBHUB

We hijacked the Chicago Red Line. Every surface of the CTA station became a sushi-inspired fever dream — turnstiles wrapped as chopsticks, platforms transformed into conveyor belts, pillars turned into towering nigiri. Commuters didn't just see the campaign; they lived inside it. #SushiLife generated 26M+ impressions from people who couldn't resist documenting the most Instagrammable commute of their lives.