DIEGO SAENZ
CLIENTBUCHANAN'SAGENCYCP+BYEAR2023SCOPETALENT PARTNERSHIP

200% MIXTAPE

The 200% platform needed cultural proof points — not ads, but collaborators who live the duality. We assembled a lineup that doesn't apologize for being both: SNL's Marcello Hernández, fashion collective Kids of Immigrants, and DJ VRYWVY blending beats across borders. Each partnership unpacked a different facet of bicultural life — the humor, the hustle, the sound of two worlds colliding.

KIDS OF IMMIGRANTS
MARCELLO HERNÁNDEZ
DJ VRYWVY