Gain: A Scented Experience

The freshness of Gain became an icebreaker. Not only did it get people talking, smelling and laughing in the search of the fresh scent of Gain, but also got them to interact live with a detergent brand via Instagram.



We created a sensorial print experience where within an illustrated concert, one fan smelled different from the rest by smelling like Gain detergent. (Scented varnish printed on him).



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