YETI: G.O.A.T. OF TOTES

The tote bag that we recognize today has its origins in the 1940s, and was created for carrying ice and wood. Tough, durable, and built to last, it was a tool with a purpose. Fast forward 80 years and the modern tote is seen as an accessory. And without knowing our tote bag’s capabilities, the YETI Camino gets lumped in with the rest, along with the stereotypes that follow. But the Camino challenges everything we know about the modern tote and restores the original intent of what they were made to do. Much like our YETI Ambassadors that use it, this bag is the greatest of all time — or as we like to call it, The G.O.A.T. of Totes.