El Tesoro – Packaging Design

El Tesoro’s Tequila brand had been falling behind when it came to innovation and capturing new tequila drinkers. These are three concepts that will be market tested and available in stores in 2020. A tequila trial set “La Familia.” A collaboration with Bookers Bourbon “Compañero No. 1.” And a special batch handpicked by El Tesoro’s master jimadores, “Selección Campo.”